Managed Google Shopping, search, and Microsoft Ads campaigns, optimizing for conversions and achieving a ROAS of 2.5.

• Reduced CPC by 15% while increasing CTR by 20%.
• Improved quality score by 15%, resulting in lower ad costs.
• Increased conversion rate by 10% through effective ad copy and landing page optimization.

• Strategic optimization:
  Created and optimized Google Shopping campaigns, including the Google Performance Max campaign.
  • Leveraged product feed to create targeted shopping ads.
  • Implemented automated bidding strategies to maximize conversions.
  • Optimized ad copy and images to increase CTR.