In March 2023, I took over the Google and Bing Ads account for a client who was struggling to meet their revenue targets. The account had been poorly managed in the past, with a lack of focus on relevant keywords and a high cost-per-click. I immediately began implementing a comprehensive strategy to improve the account’s performance.

First, I conducted an in-depth keyword research to identify the most relevant and high-converting keywords for the client’s business. I then optimized the account’s structure by creating targeted ad groups and campaigns for each product or service.

Next, I overhauled the account’s ad copy, ensuring that it was clear, concise, and compelling. I also implemented a variety of ad extensions to provide users with additional information and encourage them to click on the ads.

Finally, I implemented a robust conversion tracking system to accurately measure the results of the campaign. This allowed me to track the number of leads, sales, and revenue generated by the ads, and to make data-driven decisions to optimize the campaign.

The results of my efforts were immediate and significant. In November 2023, the client’s Google Ads account generated over $1.2 million in revenue, with a return on ad spend (ROAS) of 12x. This was the highest revenue month in the history of the company.

In December 2023, the client’s Google Ads account continued to perform exceptionally well, generating over $1.5 million in revenue, with a ROAS of 15x. This was the second-highest revenue month in the history of the company.

The client was thrilled with the results of my work, and I was proud to have played a role in their success. My experience with this client account demonstrates my ability to improve Google Ads accounts and drive significant results for my clients.