1. Highly Competitive Market Strategy:

• Conducted in-depth market research to understand the competitive landscape and identify opportunities for growth.
• Implemented a robust keyword strategy to target relevant audiences and increase brand visibility in search results.
• Utilized a combination of search, display, and retargeting ads to reach potential investors at various stages of the buying journey.
• Continuously monitored and optimized ad campaigns to improve performance and achieve the best results.

2. Creative Solutions:

• Collaborated with the creative team to develop engaging and compelling landing pages for A/B testing.
• Worked closely with video production specialists to create high-quality YouTube Ads that captured the attention of potential investors.
• Implemented lead generation forms and tracking mechanisms to capture valuable customer data.
• Regularly reviewed and analyzed ad performance to identify areas for improvement and make data-driven decisions.

Results:

• Successfully increased website traffic by 20% through strategic paid advertising campaigns.
• Generated over 10,000 leads for the precious metal investment client within a year.
• Achieved a cost-per-lead (CPL) that was 25% lower than the industry average.
• Received positive feedback from the client, leading to an expansion of the marketing scope and a long-term partnership.