Here’s a summary of what we did for Pili Hunters Google and Bing Ads campaigns:

Campaign Structure & Setup

• Created and optimized Search, Performance Max (PMax), and Shopping campaigns to drive conversions.
• Implemented granular ad groups and keyword targeting to maximize relevance and Quality Score.

Keyword Strategy & Optimization

• Researched and applied high-intent, low-competition keywords to drive cost-efficient traffic.
• Added negative keywords to filter irrelevant searches and reduce wasted ad spend.

Ad Copy & Creative Improvements

• A/B tested multiple ad variations (headlines, descriptions, and CTAs) to improve CTR and conversion rates.
• Ensured ad copy aligns with landing pages for better Quality Score and lower CPC.

Bidding & Budget Management

• Optimized bid strategies (manual and automated) based on campaign performance.
• Adjusted bids for device, location, and audience segments to improve efficiency.

Conversion Tracking & Analytics

• Set up and verified conversion tracking to measure purchases and other key actions.
• Linked Google Ads with Google Analytics for deeper performance insights.

Remarketing & Audience Targeting

• Launched remarketing campaigns to re-engage past visitors and abandoned cart users.
• Used in-market and custom audiences to reach high-intent buyers.