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Splat Hair Color – E-commerce Hair Dye
Structured campaigns:
Developed and executed targeted shopping campaigns to reach users at the top of the funnel.
Created remarketing strategies to re-engage interested users and drive conversions.
CPA-focused:
Optimized the Google Ads account structure, including campaign structure, bidding strategies, and ad copy, to achieve target CPA goals.
Implemented and managed automated bidding strategies, such as Target CPA and Target ROAS, to optimize performance.
Results:
Successfully reduced CPA by 20% while maintaining or increasing conversion volume.
Generated a significant increase in ROAS, resulting in a substantial increase in revenue.
Improved overall campaign performance, including increased click-through rate (CTR) and conversion rates.
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