Splat Hair Color – E-commerce Hair Dye

  • Structured campaigns:
    • Developed and executed targeted shopping campaigns to reach users at the top of the funnel.
    • Created remarketing strategies to re-engage interested users and drive conversions.
  • CPA-focused:
    • Optimized the Google Ads account structure, including campaign structure, bidding strategies, and ad copy, to achieve target CPA goals.
    • Implemented and managed automated bidding strategies, such as Target CPA and Target ROAS, to optimize performance.
  • Results:
    • Successfully reduced CPA by 20% while maintaining or increasing conversion volume.
    • Generated a significant increase in ROAS, resulting in a substantial increase in revenue.
    • Improved overall campaign performance, including increased click-through rate (CTR) and conversion rates.

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